Auto Manufacturer Communication Website
We use this project as a benchmark for everything we do, and it provides us with an
opportunity to show our experience to prospective clients.
The U.S. corporate headquarters for a Fortune 100 automotive manufacturer needed a single communication website to serve as a united front for all departments in the corporate office. The site is a one-stop shop for accessing all departments’ information.
Challenges
- Distribute important information to dealerships in a timely manner
- Offer a sense of community among the dealerships
- Portray a united front for all departments in the corporate office
Approach
- Analyze the existing process to determine current business issues and dealership needs
- Identify, compose, edit and organize a variety of articles and topics specifically designed for the target audience
- Field questions to the website users for input and article content
Results
- An informative and engaging website that reflects the Brand and promotes a sense of community among the dealerships
- A template system and content manager to facilitate production and reduce development time by 20% on the ongoing project
- A single source for communicating daily messages
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